Pepsi unveils low-calorie Gatorade 'G2'
No. 2 beverage company launches a variety of new non-carbonated drinks in an effort to offset stagnant sales of fizzy drinks in the U.S.
September 7 2007: 9:04 AM EDT
NEW YORK (CNNMoney.com) -- PepsiCo., the No. 2 beverage company after Coca-Cola, on Friday unveiled its new offerings of non-carbonated drinks - including a low-calorie Gatorade called "G2" - in an effort to offset flat sales of fizzy drinks in the United States.
Pepsi (Charts) said the new Gatorade drink represents the first brand extension in the sports drink category. G2, a low-calorie electrolyte beverage with 25 calories per eight-ounce serving, is designed to keep athletes hydrated when they're not training or competing, the company said.
Pepsi said its new low-calorie Gatorade drink called "G2" and the new caffeinated Propel Water beverage should reach store shelves in early 2008.
Pepsi says all the electrolytes in the original Gatorade are also in G2.
G2 is expected to be Pepsi's largest new product launch since Propel Fit Water. G2 comes in three flavors - fruit punch, orange and grape. The drink is expected to hit store shelves in early 2008, priced at $1.29 to $1.49 for the single bottles.
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