Thursday, September 6, 2007
HP's nuevo Blackbird: El Lexus de los PCs?
$2.500
(1/6) A LUXURY PC. Hewlett Packard (HPQ) wants to leverage its recent success and create a new category of PCs to compete with Dell's (DELL) XPS line and Apple's (AAPL) Mac Pro line. The Blackbird, designed in concert with the Voodoo gaming unit the company bought last year, brings mass-market Windows (MSFT) PC industrial design to a new level – in style as well as price. Ever seen a Blackbird with Intel (INTC) inside, whose feet support 600 pounds? You will in this gallery.
TAKING FLIGHT. The Blackbird's cast-aluminum foot can support up to 600 pounds. It represents the first time that Voodoo, a maker of custom gaming machines that HP bought last year, has designed a PC for HP. ... VOODOO DNA. Crack open the Blackbird, and there's a reminder of its heritage – a label on the inside says, "Voodoo DNA." The label is HP's way of leveraging the Voodoo brand for the geeks who value that company's craftsmanship. ...
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